Radio Tay

Tay Territory's Favourite Station

Why Advertise On Commercial Radio?

• High reach - Commercial radio now reaches 65% of adults in the UK, but 66% of adults in Scotland, each week
  
• Frequency medium - listeners will hear an average size campaign at least 4 times - double the frequency  of a similar campaign on TV
  
• Low cost – Low capital cost and low production costs make radio a cost effective alternative
  
• Targeted – different audiences are available at different times of the day
  
• Closeness to Listeners – Radio is seen as a trusted friend by listeners, advertisers can “borrow” this trust
  
• Intrusiveness – because radio adverts arrive on air unannounced listeners are more likely to zone in

Tay Territory's Favourite Station

Two Stations - Two Audiences

Tay FM
A youthful, music-led sound
News, Sport, Local Information & the Hits
98,000 WEEKLY LISTENERS
26% Weekly Reach
Audience predominantly aged under 45

Tay AM
Classic hits and easy-listening favourites
Complemented by wide-ranging speech-based programming
76,000 WEEKLY LISTENERS
20% Weekly Reach
Audience predominantly aged 35+

Radio Tay's Key Strengths

• Radio Tay reaches more people each week than all the analogue commercial radio stations in the area combined and is the number 1 choice among listeners in the area when compared with BBC and digital radio stations
  
• 149,000 adults in the area tune in to Radio Tay every week
  
• A four week campaign on Radio Tay can reach 65% (241,000) of adults in the area
  
• Radio Tay reaches 65% (39,000) of 35-54 year old men in the area each month  
  
• 58% (18,000) of 15-24 year old women tune in each week (76% or 23,000 over 4 weeks)
  
• Radio Tay reaches 137,000 housewives every week